WITH AN EXTENSIVE PORTFOLIO OF GLOBAL CLIENTS FROM ACROSS THE LUXURY FASHION AND LIFESTYLE SECTORS, WE ARE FULLY EQUIPPED TO PROVIDE TAILORED SOLUTIONS THAT REFLECT YOUR BUSINESS OBJECTIVES, BRAND VISION AND BROADER AMBITION.
BRAND DEVELOPMENT
Visual Identity / Brand Strategy & Positioning / Partnerships / Creative Direction
Our capabilities span the entire brand development process. We ignite the creative spark, grow the idea, ascertain the strategy and determine the best market position for maximum impact. We build or evolve an entire visual identity, paying attention to the smallest details for a fully cohesive product. By providing detailed guiding principles for usage, we enable successful roll out across all physical and digital touchpoints, ensuring consistency and correct brand positioning amongst consumers.
PRODUCT DEVELOPMENT
Collection Development & Sampling / Sourcing & Supply Chain / Merchandising / Pricing Architecture
We develop whole collections or individual samples that embody your brand’s stylistic identity. Our London team fulfil all creative needs - injecting originality and innovation before providing the relevant infrastructure and resources for sampling. We connect brands with the best possible network of suppliers to develop and manufacture their products as efficiently as possible.
We meticulously plan the way each of our brands present themselves to consumers using market analysis - carefully structuring every collection for maximum impact, identifying key selling pieces and silhouettes to push sales. We use the same methods to determine the ideal price point for every item: the sweet spot that encourages customers to complete a purchase whilst enabling the best returns.
CONTENT CREATION
Brand Campaigns / Shoot Production / Post Production / Graphic Design / Copywriting
Our teams in London, Tel Aviv and around the world are equipped to manage entire brand campaigns from start to finish - from creating the brief and developing the creative concept to managing all shoot production and post production. Once assets are created, we oversee usage, ensuring they’re applied in the most impactful way - for instance, by developing newsletters and e-commerce materials.
MARKETING
Brand & Product Launch Strategies / PR & Communications / Media Planning / Channel & Content Strategy / Website Design & Development
We create successful product and brand launch plans, built around careful market research, competitor analysis and pre-determined budgets. Our bespoke PR and Communications strategies carefully devise the best communication processes for your brand, curating information, creating relevant content and leveraging the most appropriate media channels to ensure we nurture productive relationships. If necessary, we can build a brand website from the ground up, in line with our work on the visual identity, whilst managing any additional services such as SEO and ads.
COMMERCIAL DIRECTION
Retail Strategy / Wholesale Distribution / Sales & Account Management
We help brands determine the most suitable processes and procedures for selling their products - strengthening their business model for greater financial sustainability. We support brands that want to tap into wholesale distribution by presenting them to relevant buyers in key target markets. We also manage all wholesale accounts once an order is placed - negotiating payment terms, tracking deliveries, following up on payments and pushing for order replenishment and swaps.
