MARIA LUCIA HOHAN
Maria Lucia Hohan is one of the leading, new breed, European fashion houses. Founded in Bucharest, the brand creates pieces with unexpected textures and ethereal silhouettes.
AQ provided them with renewed focus and a redefined strategy, realising their potential and introducing their elegance to a wider audience ahead of their global expansion.
Reimagining opulence
AQ introduced fresh clarity to the brand personality, establishing a consistent tone of voice and developing an appropriate narrative for brand communications. This laid the foundations for a beautiful new visual identity - one as timeless and refined as Hohan’s luxurious garments.
AQ brought the identity to life in digital assets and campaigns - and introduced it as part of a carefully planned and comprehensive social media strategy, occurring across multiple channels.
Designing a bespoke strategy
AQ created an ambitious commercial strategy for Maria Lucia Hohan. This was driven by strong marketing support, and has propelled the brand forward: since taking on full account management in the UK, we have delivered an incredible average growth rate of 600%. This commercial success was experienced across both the world’s largest luxury retailer and largest fashion e-retailer.
AQ’s commercial strategy for the brand includes extended global distribution capabilities, fully managed wholesale accounts - and collaborations with key partners, to develop exclusive capsule collections, pop-ups and bespoke events.
