DR. THIESS
Renowned aesthetic specialist Dr. Thiess wanted to take her idea of scientifically-engineered, ingredient-led skincare from inception to market.
Through close collaboration, AQ has successfully realised her vision - ensuring that all elements remain in line with her business strategy and true to her brand values.
An elevated identity
AQ worked closely with Dr. Thiess to shape every facet of the brand's visual and verbal identity, aligning with their strategic vision. This comprehensive approach resulted in a unified brand identity, covering all creative elements such as logo, wordmark, colour palette, packaging design, photographic content and tone of voice. AQ used this identity to create boilerplate communications and to design and build the Dr. Thiess website.
A practical partner
In addition to creative executions, AQ offered comprehensive business support for the brand. This included trademark applications, assistance in setting up the UK entity, and advice on financial and legal experts, to establish a strong support system. AQ also oversaw the supply chain, sourcing packaging and production facilities, maximising efficiency and ensuring that all Dr. Thiess products complied with industry standards.
